How it works

One SKU signal becomes a commercial decision trail.

Watch the same record move through SKIFO: inputs become a SKU row, the row becomes monitoring and analytics, and analytics become promo, price, and shelf decisions.

01Collect

Retail inputs enter one SKU tracker.

Shelf photos, retailer category pages, promo leaflets, weekly prices, and sell-out files stop living as disconnected evidence.

photos + URLs + prices + files

Signal capturestore + online + field

02Normalize

Skifo converts each source into one commercial record.

Each SKU keeps the fields a CBD manager needs: brand, pack, price, promo, origin, category, confidence, and comments.

one SKU shape

SKU rowconfidence 0.91

BrandQualiko

CategoryFrozen chicken

Pack size450 g

PriceEUR 5.49

Promo-12%

OriginUkraine

03Monitor

The record becomes market, price, and range intelligence.

Dashboards reuse the normalized record, so EUR/kg, promo share, brand range, online changes, and retailer comparisons line up.

price watch ready

DashboardEUR/kg + promo share

EUR/kg12.20

Promo share47%

Qualiko

12.20

Brand B

13.80

Brand C

10.95

Private label

9.70

04Act

The insight becomes a buyer-ready trade action.

Recommendations, promotion offers, margin checks, sell-out views, and planograms stay traceable back to the evidence that created them.

offer + shelf move

Trade actionpromo scenario

RecommendationIncrease facing +12%